There are some products people can’t stop talking about. There are other products that no one notices. They are invisible.
Why is that?
People talk about Apple’s products for months before they’re launched. They even speculate on unannounced products that Apple might create.
When Apple launches a new phone, people stand in line at midnight to be the first to get it.
Samsung is Apple’s biggest competitor for mobile phones. When Samsung launches a new phone, no one notices unless they buy an ad during the Superbowl.
Why is that?








